The Brand Address
Where Luxury Lives: Behind the Most Expensive Front Doors in the World
by
Dr Kettaki Kasbekar
Branded residences have emerged as one of the most influential developments in global luxury real estate, transforming the way buyers, developers, and brands think about ownership, value, and trust. From hospitality icons and fashion houses to automotive and lifestyle brands, a growing number of global names are extending their influence beyond products and services into the homes people choose to live in.
The Brand Address explores the evolution of this rapidly expanding sector, examining the commercial logic, strategic partnerships, buyer psychology, and operational realities that drive branded residences around the world. Through global case studies, industry analysis, and practical insights, the book provides a comprehensive understanding of how brands create value in residential real estate and why some projects succeed while others fail.
Written for developers, investors, advisors, industry professionals, and curious readers alike, this book offers a thoughtful exploration of one of the most fascinating intersections of branding, luxury, hospitality, and real estate in the modern era.
Dr. Kettaki Kasbekar is a distinguished real estate professional, researcher, author, and corporate leader with more than twenty-eight years of experience in the Indian real estate industry. A Triple Doctorate holder, she combines deep industry expertise with academic scholarship, bringing a unique perspective to real estate, governance, leadership, and organizational development.
She serves as an Independent Director, real estate consultant, and Mentor of Change with NITI Aayog, active member of NAREDCO and NAREDCO Mahi. Through her work across industry, academia, and leadership platforms, she has contributed to professional development, corporate governance, and the advancement of responsible business practices within the real estate sector.
Her professional credentials include certification as an Independent Director by the Ministry of Corporate Affairs, Lean Six Sigma Black Belt, Certified POSH Trainer, Certified POCSO Trainer, Community Mediator, and specialist in Alternate Dispute Resolution.
The Brand Address is her second book. Her first book, Brick by Brick: My Journey Through Real Estate and Beyond, chronicled her personal and professional journey through one of India’s most dynamic industries.
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